Friday, May 3, 2013

What's Good About the Good Old Days?


Ah, the good old days... weren't they grand? The good old days bring back wonderful memories of lazy summers, fast cars, letterman jackets, and blissful nights... don't they? If I could look through the picture window of your life, would I see you sitting around the dinner table with ma and pa, chewing on your Leave-it-to-Beaver world where all was well... easy... perfect?

No?
Really?
That's not how it was back then? 

So were the Good 'ol Days really good?

Well, I suppose for some, life has been a bucketful of roses. And I suppose there's plenty of middle ground where folks had their feast and other days when they had their famine. Still, as I've considered the different time periods often thought of as "The good old days" such as the 1800's, the roaring '20s, the 50's, the 80's, and so on, I find myself tripping over huge obstacles that leave me wondering if those days were all they were cracked up to be. Or, perhaps we've chosen to idealize history to help us deal with the present, to put our lives into perspective.

I've been thinking about this lately because I recently spent a lot of time researching the late 1950's for my book, The Secret Tree, co-authored with my friend, Patrick Bousum. And I admit, I always thought that the world was nicely wrapped in a tidy red bow during that time, based on the images presented through iconic movies, newspaper clippings, and magazines.

However, when I think about the Civil War and all the families that lost their fathers, sons, brothers and sisters in that awful blood bath, I have to question our definition of the good old days. I think about the long days and unsafe work environments during the 1920's and the men and women who died on the job, while this country grew rich off their labor. I think of the girls that were once raped and then judged as whores because it was her word against his. I think of the civil injustices that took place throughout America's history. I think of the boys who were raped by priests and lived their entire life in pain and silence because that's what you did back then. I think of the soldiers who died in, WWI, WWII, The Korean War, The Vietnam War, The Iraq War... Afghanistan. I think about 911, Columbine, Sandy Hook... Boston.

Shall I go on?

Keep in mind. These were the good old days for some. Or were they? Is there really such a thing? There are good memories... good times... a happy childhood... and there is prosperity, an often generalized term used when life is good. Yet, if you could watch a film of my life, your neighbor's life, or the six-year old girl that lives on my street who often comes to school reeking of marijuana, you'd have a much different perspective, I think.

In 1959, the world was introduced to Barbie. She was a hit---a real splash! She was perfect. She capped off a period in time that was idealized in the eyes of many who grew up in that decade.

But for some of the children of that generation, whose fathers suffered terribly from injuries and/or PTSD (post-traumatic stress disorder), life was never the same. Life was hard.

I didn't grow up in "The good old days". I grew up in the 1970's, and have fond memories of that time, even though I vividly recall the racial tension and violence that raged in Saginaw, Michigan where I lived until 1978.

Yet...

As stormy as life can be, I also know that the good old days were good. In 1959, folks needed fewer things. Segregation was diminishing. Families were generally intact. What you didn't have, you either learned to live without, or you made it yourself. Folks felt safer. Kids created their own entertainment and played outside more. You knew your neighbors. We had a collective moral conscience--a moral compass. We complained less. We respected our elders. We trusted our government (for the most part). We filed fewer lawsuits. Soldiers, preachers, and teachers were respected. We did what was right. The worst offenses in school were chewing gum and skipping class. We pledged our allegiance to this great nation and we prayed in school damn it!

What happened to the good old days?
Have they Gone with the Wind, or are they still among us?
And does the time in which we live have anything to do with the quality of our lives anyway?

Life, in my opinion, is good. It's always good. It's short, and as beautiful as we make it. So if you have memories worth keeping, or even if you don't, I think you'll like The Secret Tree, a book about a boy who has to fight to find the good in his life. From Andy Harper's perspective (the protagonist), 1959 was filled with dangerous secrets, crazy-eyed mobsters, and a one-handed witch.... but he had his family and friends at his side, helping him through the worst life had to offer.

Sometimes, remembering the best part of life, the good old days, is what makes life worth living. 



Jeff Bennington is the best-selling author of Reunion, Twisted Vengeance, the Creepy series, and The Indie Author's Guide to the Universe

Saturday, March 30, 2013

Can You Hit #1 in Amazon's Free Store?

Hitting #1 in anything is a good thing right? What about in the Amazon FREE store? And is there a difference between landing somewhere in the top 100 vs. hitting #1? Oh, yeah... big difference! Bigger pay off. More downloads. More reviews. More fans.

After working with KDP Select for over a year now, I've discovered what works for me, and I finally found the time to write about it. Yeah, I've been busy finishing my latest novel, The Secret Tree, and completing The 5 Steps book, to the detriment of my personal book marketing practices. But since you folks are my information springboard, I thought I'd give you a heads up on what I've learned about KDP--information previously unpublished.

I recently published a new book called, Winning With KDP Select: 5 Steps to Hitting #1 in the Amazon Free Store. I want to give this to you because of your support and because you deserve to know what works. But I also want to give you a little piece of this book before you get it for FREE on Amazon. The following information is NOT part of the 5 Steps.What follows are a few basic tips taken from the book. Maybe you haven't thought about this stuff before, or maybe you have. Either way, I hope this helps. But if you really want to know how to hit #1 on your free day, get this book. It will be free March 31st - April 1st.

There will only be 365 books that hit #1 in the Free store over the next 365 days... Will you be one of those authors? I hope so.

Here are a a couple things you want to think about if you are in KDP Select:


GOT FANS?
KDP Select offers authors one of the best opportunities to gain new fans. How? By giving away your book and creating fans addicted to your writing or series. If you are not bringing them into your fold, you are making a big mistake. Be sure to include a link for your new fans to join your email list or Facebook page at the end of your book. Grab ‘em while you got ‘em, for tomorrow they’ll forget about you. A great site for FREE forms is jotform.com.

TIMING?
There doesn’t seem to be any rhyme or reason to which day works best when running a KDP freebie, but I advise doing it at the end of the month. Why? When your book returns to regular price, you not only get the sales bounce that will hopefully come as a result of your giveaway, but you can also capitalize on the Amazon Prime customer monthly free downloads that are generally used when they are first available (the beginning of each month).

FREQUENCY?
Try a two-day giveaway first. If you promote heavily, two days should be enough to get you in the top 100, and will leave you with 3 more days to use over the next couple months. Remember, you only get 5-free days for every 90-day period. But lately I’ve been using a 4-day freebie schedule as long as I’m still in the top 20.  I want to have good momentum for as long as possible. If you go "Free" for one day, and you did not promote heavily... you probably wasted that day.

NOTE: Hitting #1 in the Amazon Free Kindle Store takes hard work and cash if you want to hit #1, but it is very much worth the investment from my experience (see 5 Steps Book).

WARNING:
My goal for you is to hit #1, gain a TON of fans, and make some money afterward. If you want to hit #1, spend the money. You have to tell as many people as you can that your book is free. Lazy promotion brings lazy results. Heavy promotion brings BIG results. Ultimately, if you don’t hit the top 20 when running a free book promotion, you may have wasted your time and free days in terms of the final ROI (Return On Investment). The exception is when you need more reviews---which is another goal altogether. If you don’t spend the money on heavy book promotion, the resulting sales may be minimum. However, you will likely get some reviews as a result of the giveaway. If that’s what you’re after, then you may consider the promotion a success. If you want to make money, sell your other books, or grow your audience in a big way, you better plan to hit #1 and that's what the "5 Steps" book is all about. 

So what's the "so what"? The so-what is I'm giving away Winning With KDP Select: 5 Steps to Hitting #1 in Amazon's Free Store on March 31st - April 1st. So, go get it. Find out what it takes to hit #1. Find out what the best sites are for promoting your free ebook, and find out how you can reach a targeted audience with hundreds of thousands of readers. Then, write a review, share the book, and get it into as many of your writer friends hands as possible. 
Jeff Bennington is the best-selling author of Reunion, Twisted Vengeance, the Creepy series, and The Indie Author's Guide to the Universe

Sunday, March 10, 2013

Why Your Book Page is UN-Selling Your Book



In Jan 2012 I worked with a couple authors who were having a hard time selling their books, and I helped one of them hit Amazon's Top-100 in the paid store, and the other came very close. Since that time, I have helped other authors evaluate the basic elements of their Amazon book page that are actually "UN-selling" their book.

Believe it or not, many new and not so new authors are scratching their heads, wondering why their book, as well written as it is, is not selling. They look at their monthly KDP reports, and their Amazon ranking and wonder what's going on. If that is you, the problem could be that you are on the inside looking in, and are not seeing the big picture. The following is an example of such an author.

Hayley Doyle came to me for help, and I found several issues right away. She gave me permission to share the following "book evaluation" so that others can learn. Put in context, Hayley had a literary agent, but a deal was never struck with a publisher, so she went ahead and self-published. Since that time she has sold very few copies. This is the only book that she has published on Amazon, although she has another she could publish. So... she's a first time author, with one book published. This is pretty common among indies, so I'm guessing there are some out there that will read this and apply the following analysis to their own page. I wrote this book page analysis about a week ago, and we talked today about a few steps she can take to begin "fixing" some of these issues. As you read this, I hope it helps you.
 ~~~~~~~~~~
Hayley, After studying your book I have found several items that may contribute to poor sales. Some are obvious to me, but there may be other issues under the radar that we will have to discuss. WARNING: I'm very honest, which is what you paid for. 

Here are my findings, starting from the top of your Amazon book page.

Title: The Day She Met Shirley Temple
Author: Hayley Doyle
Price: $7.99
Current Ranking: 845,460 in the Amazon Kindle Store
Print Ranking: 3,668,349

You do not have an author page set up. The author page is the first thing I look for because it's right at the top of your book page. You do not have one, and you should. Creating an author page is easy via Amazon Author Central. From AAC you can edit your book's description and add your author bio, pics, video, and social media links. Why is this important? Because with only one title listed on Amazon, readers have no idea why you are a credible choice or who you are, and have no way to follow you if they want to. The reader/writer relationship is more intimate today. They want to know about you, and want to follow you if they like your work. 

You only have 1 "Like". This is a sign of popularity. Amazon readers do participate in this. Seeing only 1 like may actually be a turn off. You need to recruit friends and family to like your page as much as buying the book (I "Liked" your page btw). How does this help? Amazon factors a lot of elements from your book page into your ranking and internal Amazon promotion. The more likes, the more Amazon recognizes your book as a valuable/likable product. That goes for the the other social media buttons. Use them regularly. Tweet your book page. Facebook share your book page. Pinterest your book page. Every time you do this, Amazon registers another tick up in your book's popularity. Do these things impact your Amazon logarithm as much as a sale? No. But they help... especially if they come from different IP addresses (yeah, Amazon keeps track of that so no sense in using 10 different accounts from the same computer). 

You only have 1 review. Reviews build trust. Too many bad reviews and sales will completely die. Lots of good reviews, and you have a far greater chance of selling. KDP Select is a great way to get more reviews. The only other option is to work your tail off, searching for the right reviewers and soliciting reviews from them, just like you have done with The Kindle Book Review--Great job! For additional info on getting reviews See my article on building a blog tour. After being published for nearly a year, having only one review on Amazon is a big red flag to me.

Price: $7.99 is way too high for a first time, self-published eBook--unless you are already famous or fresh off a reality tv show, or if you won an award as prestigious as The Bram Stoker Award. In addition, with the author's name as the publisher (your name), as listed in your book details, there is no hiding the fact that you are self-published. You don't have to, but it's not like a reader will know that your book is vetted by someone like Thomas Mercer, or Penguin and trust that the $7.99 is worth the cash. The length is right for the price But only IF you were traditionally published by a reputable publisher. I recommend selling no higher than $2.99 and maybe even 99¢ until you boost your ranking (where you will actually be seen). As a newer author, it is more important for you to grow your audience. So make the book affordable and include a link for readers to join an email list, or your facebook page. Put audience growth over profits, for now.

I have a unique philosophy on pricing. Read this article for my thoughts. No sense in re-writing this. In a nut shell, if you want to grow a reader fan base, don't over price your books. You may make $5.00 for every sale, but is it worth it when the cost is losing 100 readers for every five bucks? I'm all about gaining readers. That's my plan. Money comes with more titles, not an over priced rookie effort. There are those that will say, you are worth more, and that you shouldn't sell out to penny sales. Let them think that. I make $2,000 a month from 99¢ books, and that number grows with each new book I write. Eventually my stock price as an author will go up to match the size of my audience and I'll make much more then. New corporations start as penny stocks for a reason.
Cover: The Shirley Temple cover looks cute and all, but without the actual title and author name on the cover, I don't think the attempt at rectangular originality is going to work for you... yet another strike against you as a newbie... not in my eyes, but in the eyes of the reader. Look at the best selling books in your genre. They don't look like yours. Yours looks similar to the other non-fiction titles shown on your page. But your is not non-fiction?

Here's a book that one of your buyers purchased. It is not a historical fiction, and it is not selling all that much either.
Search results: When I do an Amazon search with the key words "Shirley Temple" the top three books are ranked as follows: 142,000+, and then 422,000+, 661,000+, and then your, which  is fourth, which is good, but you can see that you are being pigeonholed into a niche category (with no sales). The 142,000 book is probably only selling a few copies a month (5-10) and that's in first place.

This tells me that if your book is a historical fiction, you need to lose the Shirley Temple stigma. It looks too much like a ST non-fiction title. There is no audience for this topic/theme. Here is the list of the top-100 historical fiction kindle books. This is where your cover needs to be if you want to sell in this genre. I suggest updating the ebook cover, maybe to match your print, although the print version still looks a little sub par because the image has low image quality and is blurred. (no offense, just comparing to the top 100).

Tags: I usually comment on "Tags" but I haven't seen them lately. Amazon may have stopped that. Tags were a way readers can help categorize books buy typing/adding key words that they thought were relevant to the content of the book. So nothing to say about that.

Category: I don't know what 2 subject categories you chose when you published. These are critical in helping readers find your content/subject. Let me know what those are when we talk.

Key Word Selection: When you published via KDP select you were given the option to chose up to 7 key words. Go to your KDP account and find out what you typed in this section. Then, along with your two categories you chose, type those words (individually) into the Amazon search bar, and jot down a note about the top one or two book covers, and make a note of their ranking. If after doing this with those 9 words, ask yourself if you are satisfied with the rankings of these books and if they look like the kind of titles that fit where you want to be... which is in the top 100 Historical Fiction category.

Not in KDP Select: I absolutely think this is necessary for newer authors... especially those with only one or two books... that means you. Read the attached article to see why I think that. I'm just now moving out of KDP (with reservations) but I have 7 working titles and one more to be released (although my first is pretty much a bomb... but that's how I learned). 
Formatting: I see formatting issues on the first page in the "Look Inside" edition. This may also be a turn off for readers.
Okay, that's enough to take in I'm sure. Try not to be discouraged. This is a tough business and not all writers are fully prepared to be publishers just because they wrote a book. There's a lot to learn now, and after you think you have everything down (pub, marketing, design, and hot genre) it all changes and you have to learn something new. That's just the way this business works. Ultimately, you have to keep writing more books. Books sell books. I'll leave you with this article:Common Lies Self-Published Authors Believe. Read this as well before we talk. And on behalf of the publishing industry as a whole, I apologize that this is so overwhelming and ultimately frustrating. But in order to be successful, writing/publishing must be a labor of love. 

Now, let me know if seeing this book page evaluation helps you! 
If you think you could benefit from this type of evaluation or some of my other author services, check out my gigs on fiverr.com

Sunday, February 3, 2013

Ready 4 The 2013 Best Indie Book Awards?


If you've published a new book between May 1, 2012 and May 1, 2013, You Could Win Over $1,000 in Cash and Prizes! The Kindle Book Review's 2nd Annual Best Indie Book Awards  is underway, and is better than ever! 


The 2012 Best Indie Book Contest was judged solely by the reviewers at The Kindle Book Review. The reviewers are avid readers, judges at contests like The San Francisco Book Fair, Phd's, and readers just like you. They've read and reviewed hundreds of books in 2012, aside from the contest. You can see the 2012 winners and finalists HERE.

 TOP-5 Reasons Why You Should Submit Your Book?

  1. You could win over $1,000 in cash and publicity!
  2. Winning awards lets the world know that you have a great book.
  3. You finally get the affirmation that your writing stands up to top notch writers.
  4. We have the BEST sponsors... and they are providing FREE promotion.
  5. This is a grass roots contest, judged by some of the BEST reviewers on the planet!
If you think your book has what it takes to earn a 2013 Best Indie Book Award, you really should submit your work (1 book only)Awards and publicity sell books, and this contest has it all… cash, credentials, and book marketing credits at top-rated book sites!          




Awards: $300 cash + over $700 in promo credit to EACH winner compliments of our sponsors!

Who are our sponsors? The BEST in the business.


Support our sponsors and tell them "The Kindle Book Review sent you."

 

Qualifications: Any indie/small press author (book) published to Amazon between May 1, 2012 and May 1, 2013 (see categories). ONLY ONE (1) BOOK PER AUTHOR.

Format: All ebooks must be formatted in a Kindle acceptable file such as .MOBI, .PRC, .AZW, .AZW1, .TXT.

When: Registration starts NOW and ends May 1, 2013 (Final cut off... no exceptions).
Cost: $20
Categories?
  • Mystery/Thriller
  • Romance
  • YA (Young Adult)
  • Horror/Suspense
  • Sci-Fi/Fantasy
  • Literary Fiction
  • Memoir/Fictionalized Memoir (No "How-To" non-fiction)
  • Poetry (Collections and Epic Poems ONLY)
 Prizes and Promotional Credit Packages:
- Each winner (x8) will receive $300 in cash courtesy of The Kindle Book Review ($250) and Digital Book Today ($50).

- The Kindle Book Review: $100 promotional credit.
- Digital Book Today: $50 in promotional credit.
- World Literary Cafe: $139 in promotional credit.
- Kindle Boards: $50 group-wide promotional credit via a post announcing winners.
- Author Marketing Club: $250 group-wide promotional credit via a post announcing winners.
- Kindle Nation Daily: $179 group-wide promotional credit/announcement.


TOTAL PROMOTIONAL CREDIT: $768
TOTAL CASH PRIZE: $300
TOTAL AWARD PER WINNER:  $1,068 in cash and promotional credit!

Winning This Contest Could be a Game Changer!


Process/Judges:
This contest is ONLY possible because of the reviewers here at The Kindle Book Review. These folks have read and reviewed over 800 books in the last year and a half. Thank you KBR reviewers! 

Here's how the contest works:
1. You register.
2. Your submission goes to our 3 screeners (Comprised of our top reviewers).
3. The screeners will read a sampling from your book (equivalent to the sample in the "Look Inside" section Amazon provides on your book page). In order to advance as a "Semi-finalist", you must earn 2 out of 3 "yes" votes from the screeners. If you pass the first test, you advance as a"Semi-finalist".
4. We will announce the Semi-finalists on July 1, 2013
5. The Semi-finalists' books will be sent to the genre specific judges. The judges will read your full manuscript.
6. We will announce the 40 Top-5 Finalists in each category on Sept. 1, 2013.
7. We will announce the 8 winners on October 1, 2013.

FAQs...

What are we looking for? We are awarding the very best indie/small press books. It's that simple.

What's the judging criteria?:  These books must grab us in the first several pages, have excellent literary quality (great story/plot/excellent writing/editing and character development) and be professionally formatted. Only the most professional books will win. Period. Here's exactly what we are looking for...
 
Cover image: Does the cover look professional? Grab our attention? (Not judged in initial screening. Used only when deciding the Top-5 finalists, and Winners).
Formatting: Is the book professionally formatted for Kindle?
Sample: Does the sample grab us from the beginning?
Plot: Is it exciting/intriguing/original?
Writing: Is the writing excellent?
Editing: Aside from writing skills, is the book edited professionally?
Characters: Are the characters fully developed? Point of view used correctly?
Themes: Does the book make you think/change the reader? Or is it extremely entertaining?
Story: Did we get lost in the story?
Ending: Was the ending satisfying? 

What if my book doesn't fit into the genres listed: We understand that there are many more categories than we've listed. We recommend finding the closest category. Simply write your genre in the "other" category (see registration form).

I don't have a Kindle file. How can I properly format my book? First of all, if your book is already published to Amazon, you should have a file. We recommend that you have your ebook professionally formatted because it is always best to have your own digital files to provide to reviewers, etc. You can also download your ebook file by going to your KDP Bookshelf, click on "edit book details" and then scroll down the page until you come to "Preview your Book" and click on the blue link "downloadable book preview file". This is a mobi formatted file. But if you don't have a mobi file for example, I recommend Ted Risk at Dellaster designs. He can turn a doc file into polished ebook for kindle and most other platforms.  Ted has a 24-48 hour turn around time, and does a fantastic job.
 
Why ONLY Kindle format? Because we are The "Kindle" Book Review, we only deal in Kindle books, and all our reviewers have Kindle eReaders.

How Can You Help Promote the Contest?


1. Pay attention to important "announcement" dates and send your readers/fans here to see the semi-finalists, finalists, and winner lists. Important dates are July, 1 (announce Semi-finalists)---Sept. 1 (announce Top-5 Category Finalists)---Oct.1 (announce Winners).
2. Paste the html code below on your blog and write a blog post. Feel free to grab the image below.
3. Tweet about the contest and tweet our announcements. Here's the short link to this page: http://ow.ly/hj5eO
  • Here's the long link: http://www.thekindlebookreview.net/2013-best-indie-book-contest/
  • Here's a sample tweet: Register for The 2013 Best Indie Book Awards @Kindlbookreview http://ow.ly/hj5eO You could WIN over $1,000 in CA$H and Prizes! #amwriting
4. Post a Link on Facebook and at your writer groups/associations (see links in #3).
 
Copy the following HTML code to get our contest badge:
<a href="http://www.thekindlebookreview.net/2013-best-indie-book-contest/"><img title="2013BIABANNER-adjusted-2-1" src="http://www.thekindlebookreview.net/wp-content/uploads/2012/09/2013BIABANNER-adjusted-2-11.jpg" alt="" width="200" height="299" /></a>
**If you would like to submit your book in 2014, join our Author Mailing list HERE.
**If you'd like to subscribe to The Kindle Book Review click HERE.

Friday, December 21, 2012

Creating an Effective Author Platform in 3 easy Steps

So you hate that you need this mystical thing called an author platform just to sell your books, huh? Well I've got some good news for you. You can actually grow your platform in 3 easy steps!

What I'm about to show you will require a personal investment of time and finances, but it can be worth it if you do this regularly. I know it works because I've done it in the past and have had success almost every time--almost every time, because not everything goes as planned, and because I can be lazy sometimes. But I am doing this right now and seeing excellent results as we speak.

What is the trick? It's called a "Reader Role Call" promotion. You might also want to call it a multi-platform giveaway. This trick is something I do in addition to a KDP select giveaway (for details see previous 2 posts), but when I do, I see excellent KDP Select results. More importantly, I grow my reader base by gaining social media followers.

I'm currently doing this with 84 other authors at The Kindle Book Review. We are giving away a Kindle Fire and two $100 Amazon gift cards. I've joined forces with these authors and Digital Book Today, but I've done this all by myself recently and it worked great then, too. When going solo, I usually give away print copies of one or more of my books, which requires a much smaller investment, but will also garner less interest than a major giveaway (Kindle, Nook, iPad).

Results?
At the time of this writing, I've personally gained nearly 50 subscribers at The KBR, and about the same on Twitter and Facebook in the last 24 hours, and this is just the start of a 2-week promotion! This promotion has had over 20,000 entries in the last 36 hours, so the authors involved are getting a lot of exposure. And my sales? They've ticked up a little, but that's what I expected--just a little. Promos like these need to be tied in with layered marketing in other platforms to see large sales spikes. The thing to remember is a promotion like this is more for growing an author platform, which is a long term relationship, and does not always lead to immediate sales.

The general idea of the Reader Roll Call is to give something away by using Rafflecopter as the source of generating a raffle/drawing to automatically choose the winner. Rafflecopter is really cool because you have lots of options in terms of creating ways for readers to gain entries/points, and the ones with the most points naturally have a greater chance of winning.

So what are the 3 easy steps?
#1. Decide what you want to give away, and if you want to join forces with other authors. If you go solo, try giving away a print copy of your book during a KDP free promo to help spread the word about you and your books. This will draw attention to your freebie if you tie it in right. Also, if you include other authors, understand that this is your show, and you must work hard to get the others everything they need like links, ideas, and dates. You have to make sure everything comes together.

#2. Decide where you will host/publicize the promotion and how you will reach your audience. When running a promo like this in the past, I've listed the promotion directly on my Amazon book page by adjusting the text via my Amazon Author Central account. But the real trick is to incorporate the giveaway across your entire online platform, including Facebook, Twitter, your blog, or website. And the better trick is if you work with other authors, and everyone contributes to the promotion, you can gain an even greater reach, and piggy back on their reading audience as well. Another tick is to give away a copy of your book(s) on Goodreads at the same time, and link the giveaway to your REAL promotion, the one with the Raffecopter giveaway, or your freebie if doing a KDP giveaway as well. The point is, before you start, you have to commit to how deep you want to go, and then follow through and do everything you said you would. I'm also doing two other promotions like this with other groups of authors during the holidays, and it stands to reason that the more my name is seen across the Internet, the greater chance I have of gaining followers and readers.

#3. Create your Rafflecopter form. Creating a Rafflecopter form is easy and can include many upgrades if you plan to use this often. I use the basic form and still have the option to have the reader/registrant follow my twitter account (@TweetTheBook), my Facebook account, subscribe to my blog(s), and  "Like" my author page on FB. And this, my friends, is the best part about this type of promotion; it draws readers into your author platform, and that's enough for me, for now. But one important thing to remember: when using Rafflecopter, the actual raffle sign-up box will not go live until the start date that you choose, so you have to make sure everything is correct when it does go live. I have had some problems with them linking facebook pages. In that case I have replaced, for example, an authors FB link with his/her Twitter handle.

A few points to remember, regarding author promotion:

  • Authors with one book will have a more difficult time selling/promoting (unless they are lucky). Always remember that, "The best marketing plan for a newer author is to write more good books."
  • A social media audience is more receptive to receiving something free than a constant barrage of self-promotion from you. They are also more willing to share your giveaway with their friends if they know there is no "catch". And there shouldn't be a catch. Giving your book(s)/something away is a win-win, because if you write great books, your new readers will be more willing to buy your other/next book---that's just how most people are--they appreciate kindness, and in general, want to return it.
  • Expect complaints. Although most people are good hearted, there are some that you cannot please. Be gracious. And offer exceptional service, even to the grumps out there.
  • Plan your promotions around typical retail cycles (Holidays, back-to-school days, etc).
  • Expect to invest more time/energy/money during the busier seasons (Christmas, Halloween, etc). There is more competition for the top spots on ad sites, and in Amazon lists.
  • A few key ingredients to all promotion/book sales are great reviews (more is better), a great book description, catchy cover, and a compelling sample.
And now I'd like to invite you to WIN a Kindle Fire or a $100 Amazon gift card with my KDP Holiday Kindle Giveaway. The giveaway runs until Jan. 5th, 2013.

This giveaway is brought to you by The Kindle Book Review, Digital Book Today, and 84 amazing authors.

Jeff Bennington is the best-selling author of Reunion, Twisted Vengeance, the Creepy series, and The Indie Author's Guide to the Universe